SAN MATEO, Calif., May 8, 2013 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, announced today that it acquired OrderMotion Inc., a leader in order management solutions based in Burlington, Mass. The acquisition of OrderMotion's cloud-based Direct-to-Consumer (D2C) Order Management capabilities add to NetSuite's cloud-based industry-leading order management system, furthering NetSuite's focus on this increasingly important and complex business challenge. The terms of the acquisition were not disclosed.
Providing a comprehensive order management solution for a wide range of businesses including B2B, B2C, retail, wholesale distribution and manufacturing, OrderMotion's solution is used in conjunction with front-end tools such as Demandware and Magento by leading Ecommerce and omnichannel retailers. NetSuite will leverage OrderMotion's deep expertise in continuity/replenishment and supporting direct response programs to augment NetSuite's existing order management system. As companies are increasingly looking to meet cross-channel shoppers' demand for services like shop online and pick-up in store and the fulfillment of web orders directly from retail stores, order management is becoming a critical differentiator. The acquisition of OrderMotion extends NetSuite's leadership in this increasingly critical functionality.
"Sophisticated order management is paramount to the omnichannel commerce experience. With the addition of OrderMotion, NetSuite further solidifies its position as the leading provider of cloud-based order management solutions. With NetSuite and OrderMotion, organizations have access to the complete order management capabilities they just can't get anywhere else," said Andy Lloyd, General Manager of Commerce Products at NetSuite.
Businesses attempting to support these new omnichannel buying patterns across disparate, siloed applications know all too well the challenges of meeting customer expectations. Most businesses have little or no ability to coordinate, view, analyze and fulfill transactions across webstore, brick-and-mortar/in-store and telesales, resulting in customer frustration and increased service costs. Add the complexity of distributed order management, where orders may be partially fulfilled from two or more locations, including drop-shippers, and companies are simply unable to keep up with the rapidly evolving industry using home grown or legacy order management solutions.