BLOOMFIELD HILLS, Mich.
May 8, 2013
, a national brand of PulteGroup, Inc., has launched an online video campaign to demonstrate how homeowners inspire today's new floor plans in its
"The Life Tested videos were created to build awareness of our unique approach to designing consumer inspired homes that provide a distinct advantage over the competition," said
, the company's senior vice president and chief marketing officer. "It's consumer feedback that inspires our architects and designers to create homes in a way that best meets the modern family's needs."
According to Wahl, Pulte Homes invests considerable time and resources into fully understanding consumer desires and sentiment to build homes that are truly consumer inspired. In fact, to date 11,000 homeowners provided feedback on their home; 1,800 product surveys were completed by both prospects and buyers; and, more than 1,100 hours were spent with focus groups walking prototype homes.
"Pulte has a long legacy of being a leader in conducting extensive consumer research," Wahl said. "We have taken our research to the next level by creating a more comprehensive product development approach. Now we are getting massive amounts of consumer feedback. It allows us to come to market quicker with a home that resonates with consumers, and realize immediate success when the floor plans hit the market."
The first video features the company's Life Tested process with interviews from consumer focus groups, as well as highlights of some of the new product innovations found in homes built by Pulte. Over the next several weeks, the company will showcase short videos about specific product innovations and features, including the Pulte Planning Center
, Everyday Entry™, Owner's Retreat, Oversized Pantry and Super Laundry.
In addition to the videos featured on the Pulte Homes website, the company will leverage the Life Tested videos through a YouTube video push. YouTube is the second largest search engine among consumers, and video consumption is a top motivator for prospective homebuyers to visit a community.