BEDFORD, Mass., May 8, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of customer experience management solutions, will speak at the Mobile Marketing Association's (MMA) Forum, May 8-10 in New York City. Mobile is quickly becoming an integral part of the consumer's path to purchase due to its ubiquitous nature. This event provides an opportunity for mobile marketers and brands across industries to share experiences and explore mobile's role in consumer engagement across the lifecycle.
Consumers use mobile devices to engage with brands before, during, and after a purchase. Thus, organizations are integrating mobile into their communications strategies to connect with consumers and strengthen relationships, while enhancing their overall customer experience. To learn more about the power of mobile engagement, SoundBite invites conference attendees to a pre-conference workshop entitled " A 360 Degree View of Mobile Along the Path to Purchase." SoundBite will share its views on the powerful results that can be achieved when implementing proactive mobile customer engagement strategies.
"Mobile marketers must have deep insight into practices that enable organizations to maintain a meaningful dialog with consumers long after the point of purchase," said David Schwind, director of global mobile relations at SoundBite Communications. "When brands have a holistic customer engagement strategy that harnesses the power of mobile, they are able to provide value beyond the point of purchase in order to create long-term relationships and brand advocacy."Workshop panelists will share insight on:
- Role of mobile in the path to, and after, purchase
- Best practices to engage customers via mobile devices
- Leveraging mobile to build long-lasting customer relationships
- Successful mobile campaigns that have solved real business challenges
CONTACT: IR & Media Contact: Lynn Ricci SoundBite Communications 781-897-2696 firstname.lastname@example.org