NEW YORK, May 8, 2013 /PRNewswire/ -- Crystal Light Liquid, a cool new product that adds customizable flavor and vibrancy to water, along with Zynga, the world's leading provider of social game services, are hosting the world's largest group Words With Friends game tonight from 8-11 p.m. EST. For the first time ever in the history of the wildly popular word game, fans nationwide can all play together in real-time for a chance to win amazing prizes. This record-setting game will be live-streamed online through the Words With Friends Facebook application.
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" Crystal Light Liquid is all about adding easy, guilt-free pleasure to your day, so teaming up with Words With Friends was a perfect fit for us," said Adam Butler, Senior Brand Manager for Crystal Light. "We plan to engage with millions of fans who can enjoy Crystal Light Liquid, play their favorite game and get a chance to win some incredible trips to fun waterfront destinations."
"At any given time, we estimate 55 million Words With Friends games are occurring around the world, but this is the first time that our fans can simultaneously play together in one game online with their smart phone or tablet," said Julie Shumaker, Vice President, Brand Sales, Zynga. " Crystal Light Liquid partnered with us to develop this fun program that connects and rewards fans in a big way – both through a very engaging and vibrant game experience and real-world prizes."Making a Splash! It all kicks off tonight at The Maritime Hotel (363 W. 16th Street) in New York City when the Crystal Light Liquid team will host a live launch party to celebrate the record-setting game. The fun begins promptly at 8 p.m. ET when game fans all over the country will team up to play simultaneously via mobile device, tablet or computer. There will be two teams, and all players can play for both teams and will receive the same seven letter tiles as the rest of their team. Each player has two minutes to create their best word and one randomly chosen word will be spotlighted online. Everyone who submits a word has a chance to enter into a sweepstakes to win a VIP trip, and everyone attending the event is eligible to enter the sweepstakes and receive lots of amazing swag, from Crystal Light Liquid and Zynga. To participate in the live game, visit the Words With Friends Facebook page and click on the " Crystal Light Liquid Play Now" tab between 8 p.m. ET and 10 p.m. ET on May 8. A Game of Firsts By hosting this ground-breaking game, Crystal Light Liquid is delivering a number of "firsts" for any Words With Friends Game, including:
- The first time more than two players can participate in the same game at the same time on teams, where words are being chosen in real-time from the community
- Planning to host the world's largest number of participants in a single game
- The first time Words With Friends players are being rewarded with real-world prizes via the biggest Words With Friends giveaway
- The first time using social extension of Words With Friends – the HTML 5-based Words With Friends Facebook Challenge mode – to create a large synchronous event
- The first time users are being offered a Words With Friends puzzle within their games to win more prizes
- DAY 1: Strawberry Lemonade TripPrivate surfing lessons & weekend luxury accommodations at Surf & Sand Resort, Laguna Beach.
- DAY 2: Blueberry Raspberry TripSailboat day charter & weekend stay at a quaint Nantucket island retreat, The Veranda House.
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- DAY 5: Mango Passionfruit TripA chic weekend stay with a personal concierge at the boutique SoBe hotel St. Augustine, Miami.
- DAY 6: Peach Bellini TripPrivate whale watch charter cruise at Bacara Resort & Spa in Santa Barbara.
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