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TORONTO, May 7, 2013 (GLOBE NEWSWIRE) --
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in reward currency management, has partnered with SVM's FuelCircle division to enhance the FuelCircle Rewards loyalty program by building new merchant partnerships and expanded options for members.
FuelCircle can acquire new partnerships to build their network using a Points product solution that seamlessly integrates into merchant systems, allowing new merchants to reward their loyal customers with FuelCircle Rewards.
"The official launch of our partnership with this Corporate product makes it possible for the FuelCircle Rewards program to expand its already impressive network of retail gasoline stations," says Rob MacLean, Chief Executive Officer of Points. "We are thrilled to bring our 13 years of loyalty industry expertise to this venture with FuelCircle to help grow our respective businesses and bring their program to the next level of loyalty excellence," he says.
Jim Leroux, President of FuelCircle adds: "We will take full advantage of the Points Corporate solution as we use this platform to onboard small and medium size business that wish to join the FuelCircle merchant coalition, issue FuelCircle points to their customers and leverage one of the most powerful reward currencies in the world today, gasoline."
In summer 2013, FuelCircle will be further increasing the functionality of the reward program with additional products by Points to give its members the ability to exchange, trade, redeem and track FuelCircle Rewards on the consumer hub at Points.com
"At FuelCircle, we are truly excited about our relationship with Points," says Marshall Reavis, Chief Executive Officer of SVM, "and we look forward to participating in the Points.com consumer hub so that FuelCircle members and Points.com members can optimize the value of their existing reward programs. With nearly 40,000 fuel stations in the US that accept the FuelCircle Reward Card, it has never been easier for consumers to earn, trade and redeem points for gasoline."