This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

MadeMan.com And NIVEA MEN Partner For New Web Series Starring Damon Wayans, Jr.

LOS ANGELES, May 7, 2013 /PRNewswire/ -- MadeMan.com, Break Media's leading online men's lifestyle platform, announces the launch of a new original web series with NIVEA MEN, inspired by the grooming brand's new "Silence the Irritation" campaign.

On May 7 th, MadeMan.com will premiere Just Face It, starring Damon Wayans Jr. ( Happy Endings) and written by Chadd Gindin ( It's Always Sunny, The Cleveland Show, Up All Night). The eight episode comedy series follows Wayans' character as he juggles his diverse crew of friends, co-workers and ongoing pursuit of a girlfriend, all while overcoming the daily irritations of life. Playing the role of Damon's character's girlfriend is actress and True Blood star Janina Gavankar.   New episodes will be released on a weekly basis through June 4 th. Just Face It will be available to watch at MadeMan's NIVEA MEN hub, www.mademan.com/niveamenusa, and on its YouTube channel, YouTube.com/MadeMan.

To create a branded entertainment campaign for NIVEA MEN that truly reflected the most irritating parts of men's lives, Break Media utilized its proprietary Acumen research platform to survey its panel of thousands of guys who shared the things in their lives they found most irritating.  Break Media's creative lab used these insights from real men to craft the stories for the web series.

"This has been a true partnership since the start bringing together brands in NIVEA MEN and Made Man that wanted to build an incredibly entertaining content series," says Mitch Rotter, Break Media's EVP of Programming, "The scale of production and talent involved in this program rival the best of television in a digitally optimized format and voice and brings together the ideal mix of publisher, brand, and talent to bring the final product to life."

"Despite the array of razors in the marketplace, men continue to dread the shaving experience as both painful and irritating," said Evan Eckman, Vice President of Marketing – North America, Beiersdorf Inc.  "With more than 90 years of men's grooming experience at NIVEA MEN, we understand men's skincare needs better than ever - with our wide assortment of balms and gel solutions specifically formulated for men with sensitive skin. By partnering with Break Media on this initiative, we hope to help men silence shaving irritation once and for all."

The NIVEA MEN campaign with MadeMan.com will launch the brand's Shave Gel, Sensitive Face Care Gel Moisturizer, and Sensitive Post Shave Balm. In addition to the web series, NIVEA MEN will have a mobile optimized content hub on MadeMan.com that will feature editorial content created for NIVEA MEN, including a sweepstakes opportunity (Shave off Your Monday Morning Irritations) with a weekly winner. Prizes will include noise-cancelling headphones, cash prizes to help pay for taxes, among others.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,647.64 -30.59 -0.17%
S&P 500 2,060.10 +3.95 0.19%
NASDAQ 4,884.93 +21.5680 0.44%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs