This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Sure Antiperspirant And Deodorant Reveals New Packaging And Introduces Conditioning Solids

Stocks in this article: HELE

NEW YORK, May 7, 2013 /PRNewswire/ -- Sure® antiperspirant and deodorant has unveiled a new packaging design and added two conditioning solids to its product line. With its latest adaptations, Sure intends to cater to its current consumers as well as source new female users.

Sure's updated packaging features an infinity band to convey the brand's message of continuous protection that lasts all day. The colored infinity bands, which are softer shades of purple, pink, blue, green and orange, differentiate the scents, while the packaging stays clean and confident. The overall design, including the new purple, curved cap offers a proprietary look which is sleek, feminine and modern. 

To further appeal to loyal users as well as attract new ones, Sure created a Vitamin Infusion Conditioning Solid and a Pure Essence Conditioning Solid. These pH-balanced invisible formulas provide lasting odor and wetness protection and work to reduce irritation and smooth skin. The unscented Vitamin Infusion variety conditions and repairs skin with Vitamins A and E, while the Pure Essence Conditioning Solid features a light fragrance and soothing aloe extracts.

"We are proud to introduce our redesigned packaging and innovative new varieties," says Rick Cutler, Marketing Director at Idelle Management Company. "While most of the deodorant category is currently chasing a scent story, Sure stands out for offering lasting protection and light fragrances that don't compete with a woman's perfume or lotion."

Sure's new packaging and conditioning solids are currently available nationwide at major drug and grocery stores, including Walmart, Target, CVS, Walgreens, Rite Aid, Kroger, Meijer, Safeway, Publix and HEB. Products include Unscented, Regular Scent, Fresh Scent, Powder Scent, Vitamin Infusion and Pure Essence and retail for $1.99 to $2.99 each.

About Sure®  First introduced to the U.S. market in 1973, Sure® remains a leading antiperspirant and deodorant brand. Sure provides outstanding odor and wetness protection for both men and women.  In the 1980's, the brand ran one of the most memorable advertising campaigns with the slogan, "Raise your hand if you're Sure." Additional information about Sure is available at www.suredeodorant.com.

About Idelle  Sure® antiperspirant and deodorant is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE). Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. 

SOURCE Sure

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,280.67 -136.18 -0.78%
S&P 500 2,009.60 -11.65 -0.58%
NASDAQ 4,669.9290 -13.4780 -0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs