This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Old-School Beers We Wish They'd Bring Back

Stocks in this article: BUD DKAM SAM TAP

Rheingold

If people don't know you're back, are you really "back"?

This has been the main issue with the great Rheingold revival of the past decade or so. Rheingold's original incarnation stretched from 1883 through 1976 and was a staple of the New York metropolitan area.

It sponsored Nat King Cole's television show. It hosted the Miss Rheingold pageant each year through the '40s and '50s and featured the winner in its ads. For many years, it also served as the official beer of the New York Mets. And it had a cameo in The Godfather when a Rheingold truck pulls into view just as James Caan's Sonny Corleone starts beating his abusive brother-in-law into the gutter.

Rheingold faded from view until 1998, when a small business concern bought the brand and relaunched it with an eye toward the tattooed young creative folk who were just starting to populate the beer's old home in Brooklyn. They brought back Miss Rheingold complete with Brooklyn-approved piercings and tattoos and all seemed right with the world.

Until it wasn't. Drinks Americas (DKAM) bought the brand in 2005 and threw it into a stable that included Donald Trump's self-branded vodka line, Dr. Dre cognac and other novelty liquors. They expanded Rheingold's reach beyond the New York area, put the beer in retro cans and teamed with The Lion Brewery in Scranton, Pa., on production. Rheingold news has slowed to a trickle in recent years, though, as Drinks Americas focuses on its Rio Bravo Mexican craft beers and a "consumer beverage consulting" division. Rheingold's website, meanwhile, has started looking a bit retro in its own right.

Rheingold's here, but it's tough to call it "back."

4 of 6

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs