Hamburgers A Clear Winner Among Millennial Males For Late Night Food Choices
DUBLIN, Ohio, May 7, 2013 /PRNewswire/ -- Young Millennial males have good taste. When it comes to late night quests for food, eight in 10 Millennial males said that they want good food—not just any food, according to a recent survey* conducted by Braun Research. Of the late night food options, these nighttime diners vote for hamburgers (over tacos) as their top choice and beef and cheese were some of the most craveable ingredients. It's more than good food (84%) that's important; convenience (79%), quick service (78%) and food options under $5 (73%) are also important attributes for late night diners.
Wendy's ® Moonlight Meal Deal™ was designed to meet these needs. The Meal Deal includes a Double Stack™ hamburger, Chili Cheese Fries and a large soft drink all for $5 after 10 pm. The Double Stack starts with two junior hamburger patties topped off with American cheese, ketchup, mustard, pickle and onion. But the beefy, cheesy goodness doesn't end there. The Chili Cheese Fries combine Wendy's natural-cut fries with sea-salt, with slow-cooked, rich and meaty chili and a cheesy cheddar sauce. And just like everything on the Wendy's menu, this meal is prepared when you order it, something that 67% of Millennial males said was important.
"We hear Millennials loud and clear and we're responding with food they crave at a great value," said Bob Holtcamp, Wendy's senior vice president, brand marketing. "Not only can they enjoy the Moonlight Meal Deal, they can also enter to win prizes late at night through our #GreatLate digital promotions."Wendy's launch of its digital promotions encourages customers to share photos of their late night experiences. Likewise, throughout the summer, Wendy's is sponsoring a series of concerts in partnership with Clear Channel's iHeartRadio.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV