May 7, 2013 /PRNewswire/ -- The world is waiting for a hero and
Twizzlers® candy has teamed up with Warner Bros. and its expected summer blockbuster,
Man of Steel™, to help fans become superheroes this summer. Now through
July 6, 2013, fans can visit
www.Facebook.com/Twizzlers to create and star in a personalized
Man of Steel-inspired video. In just five easy interactive steps, users can watch their epic transformation unfold in a custom video and also have the chance to win one of 10 weekly prizes as well as the grand prize – the Ultimate
Man of Steel Getaway.
To view the multimedia assets associated with this release, please click
excited to offer fans the opportunity to discover their inner superheroes with a
Man of Steel experience this summer," said
Anna Lingeris, spokesperson for the
Twizzlers brand. "
Twizzlers candy is a great complement to
Man of Steel, and both will sweeten summer fun for fans both on- and offline."
The custom video application 'Create The Invincible You' takes Facebook fans through a quick, two-minute transformation to create and share their one-of-a-kind superhero video.
- Find your home planet – Based on your location, the app determines and names your home planet.
- Discover your superpower – Heat vision or invincibility? Take a photo and position your image to accept the superpower of your choice.
- Name yourself – Answer simple questions and use the auto-name generator to unlock your superhero name.
- Harness your source of strength – The Man of Steel gets his power from the yellow sun; you'll get yours from the iconic Twizzlers red twist.
- Confront your nemesis – Create a nemesis for your hero and face-off in an invincible showdown.
Participants will be entered for a chance to win weekly prizes, including a year's supply of movie passes, t-shirts,
candy and more. One grand prize winner will receive the Ultimate
Man of Steel
Getaway: an all-expenses paid trip for two to the country's largest Metropolises—Los Angeles,
in spending money.
The Man of Steel can also be seen in a current national television commercial for
candy, and is featured on specially marked packages of 16 ounce
candy, available while supplies last at mass, grocery and drug stores nationwide.
For more information and to 'Create The Invincible You,' visit
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in
and a global leader in chocolate and sugar confectionery. Headquartered in
, The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than
, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as
Hershey's Special Dark
. The company is focused on growing its presence in key international markets such as
while continuing to build its competitive advantage in
the United States
For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities.
Milton Hershey School
, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of
Milton Hershey School
are direct beneficiaries of The Hershey Company's success.
About Man of Steel™
From Warner Bros. Pictures and Legendary Pictures comes "Man of Steel," starring
in the role of
/Superman, under the direction of
. A young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
The film also stars four-time Oscar
, Academy Award
, and Academy Award
"Man of Steel" is produced by
. The screenplay was written by
David S. Goyer
from a story by Goyer & Nolan, based upon Superman characters created by
and published by DC Entertainment.
serve as executive producers.
Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film, "Man of Steel." The film will be released in 3D and 2D in select theaters and IMAX
, 2013. It will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated PG-13 for intense sequences of sci-fi violence, action and destruction, and for some language.