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Twizzlers® Candy Joins Man Of Steel™ For An Invincible Summer

Stocks in this article: HSY

HERSHEY, Pa., May 7, 2013 /PRNewswire/ -- The world is waiting for a hero and Twizzlers® candy has teamed up with Warner Bros. and its expected summer blockbuster, Man of Steel™, to help fans become superheroes this summer. Now through July 6, 2013, fans can visit to create and star in a personalized Man of Steel-inspired video. In just five easy interactive steps, users can watch their epic transformation unfold in a custom video and also have the chance to win one of 10 weekly prizes as well as the grand prize – the Ultimate Man of Steel Getaway.

To view the multimedia assets associated with this release, please click

"We're excited to offer fans the opportunity to discover their inner superheroes with a Man of Steel experience this summer," said Anna Lingeris, spokesperson for the Twizzlers brand. " Twizzlers candy is a great complement to Man of Steel, and both will sweeten summer fun for fans both on- and offline."

The custom video application 'Create The Invincible You' takes Facebook fans through a quick, two-minute transformation to create and share their one-of-a-kind superhero video.

  • Find your home planet – Based on your location, the app determines and names your home planet.
  • Discover your superpower – Heat vision or invincibility? Take a photo and position your image to accept the superpower of your choice.
  • Name yourself – Answer simple questions and use the auto-name generator to unlock your superhero name.
  • Harness your source of strength – The Man of Steel gets his power from the yellow sun; you'll get yours from the iconic Twizzlers red twist.
  • Confront your nemesis – Create a nemesis for your hero and face-off in an invincible showdown.

Participants will be entered for a chance to win weekly prizes, including a year's supply of movie passes, t-shirts, Twizzlers candy and more. One grand prize winner will receive the Ultimate Man of Steel Getaway: an all-expenses paid trip for two to the country's largest Metropolises—Los Angeles, New York and Chicago—and $3,000 in spending money.

The Man of Steel can also be seen in a current national television commercial for Twizzlers candy, and is featured on specially marked packages of 16 ounce Twizzlers candy, available while supplies last at mass, grocery and drug stores nationwide.

For more information and to 'Create The Invincible You,' visit

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.  The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

About Man of Steel™

From Warner Bros. Pictures and Legendary Pictures comes "Man of Steel," starring Henry Cavill in the role of Clark Kent/Superman, under the direction of Zack Snyder.  A young boy learns that he has extraordinary powers and is not of this Earth.  As a young man, he journeys to discover where he came from and what he was sent here to do.  But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.

The film also stars four-time Oscar ® nominee Amy Adams, Oscar ® nominee Michael Shannon,  Academy Award ® winner Kevin Costner, Oscar ® nominee Diane Lane, Oscar ® nominee Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni, and Academy Award ® winner Russell Crowe.

"Man of Steel" is produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder.  The screenplay was written by David S. Goyer from a story by Goyer & Nolan, based upon Superman characters created by Jerry Siegel & Joe Shuster and published by DC Entertainment.  Thomas Tull, Lloyd Phillips and Jon Peters serve as executive producers.

Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film, "Man of Steel."  The film will be released in 3D and 2D in select theaters and IMAX ® on June 14, 2013.  It will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  This film has been rated PG-13 for intense sequences of sci-fi violence, action and destruction, and for some language.


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