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Reader's Digest Announces "100 Most Trusted People In America"

NEW YORK, May 7, 2013 /PRNewswire/ --  Reader's Digest, one of the most-read brands in the world, today shared its "100 Most Trusted People in America" list, which is the result of a nationwide poll to discover which public figures, and the ideals they represent, have earned Americans' confidence.

For the cover, ABC's "Good Morning America" co-anchor Robin Roberts, who Americans see as the most trusted woman on television, sat down with Reader's Digest editor-in-chief and chief content officer, Liz Vaccariello for an exclusive interview about "trust" and why it is so meaningful to her. She discusses the qualities that define trustworthy individuals, what made her laugh post-surgery, her favorite family jokes, life-or-death decisions, her trust in her own doctors and why laughter really is the best medicine.

Trust is cited on American currency, valued in relationships, and worshipped in everyday faith. Trust matters, which is why Reader's Digest consulted with The Wagner Group, a national marketing research company, for this first-ever poll to uncover which public figures earned Americans' confidence.

Reader's Digest compiled a list of more than 200 American opinion shapers, leaders and headline makers from 15 highly influential professions and presented it to more than 1,000 Americans, a representative sample of adults living in the United States, asking them to rank each name on how trustworthy they thought each individual was. Trustworthiness was determined by integrity and character, exceptional talent, drive to personal excellence, internal moral compass, message, honesty and leadership.

The poll revealed first and foremost that Americans trust people they know more than those who are famous. There were three professions that came out on top as extremely or very trustworthy: 77%* of respondents named their personal doctors, followed by their spiritual advisors (71%), and their children's current teachers (66%). These three scorers are not included in the list, which focuses on American public figures.

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