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May 7, 2013 /PRNewswire/ -- Landshark Lager is giving longtime and new fans of Zac Brown Band a unique, all-access pass to the band this summer. The Grammy Award-winning Zac Brown Band will be featured on special, limited-edition 16 oz. Landshark Lager cans. Three can designs will be released throughout the summer, with the first can hitting shelves nationwide today.
"We're always looking for new ways to connect with our fans," said
Zac Brown. "We give them our all on stage every night and we hope the Landshark cans will give them another way to enjoy good times with us this summer."
The cans are more than just eye-catching designs – by "blipping" the Landshark can using the blippar app on smart phones, fans will get exclusive, behind-the-scenes content, with each can design featuring a different aspect of the Zac Brown Band experience. Additional content will be posted to the Landshark Facebook page –
facebook.com/LandsharkLager – as each new can is released.
"Just as each Zac Brown Band concert is unique – from the 'Eat & Greets' to the moment the band walks off the stage – Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience," said
Michael Lourie, brand manager, Landshark Lager. "Longtime and new followers of the band will get a fun, surprising and intimate view of the band that's unlike any they've seen before."
On Landshark's Facebook page, fans will be asked each week to get their "Fins In" for digital challenges that unlock new features from the band. Part of this digital experience includes a national sweepstakes, where one fan and three friends can win a VIP trip to the Southern Ground Music & Food Festival in
Kicking off the series of custom Zac Brown Band designs, the first can was inspired by the band's "Eat & Greets," where fans gather with the band prior to the concert to feast on Southern cuisine prepared by Southern Ground Executive Chef
Rusty Hamlin. The design pulls inspiration from Southern dining, with checkered table cloths and vintage diner signs, as well as Zac Brown Band's laid-back attitude, with the band leader featured in the center. Subsequent can designs will highlight the concert experience through the band's eye and what happens after the stage lights go down. The second and third custom cans hit shelves on
June 17 and
Fans can keep up with the Landshark can design releases and access additional content through Landshark's Facebook page at
About Landshark LagerLandshark Lager is a refreshing island-style lager from Margaritaville Brewing Co., created in collaboration with
Jimmy Buffett's Margaritaville. Visit
landsharklager.com for more information.
About Zac Brown BandThree-time GRAMMY Award winners and multi-platinum artists Zac Brown Band have become one of music's most heralded acts. Their third studio album 'Uncaged' (Atlantic/Southern Ground) debuted at No. 1 with the band's best first-week sales of 234,000 copies and followed the band's triple-platinum major label debut 'The Foundation' (Atlantic Records/Home Grown/Big Picture) and platinum No. 1 follow-up 'You Get What You Give' (Atlantic/Southern Ground). Together these albums have produced a historic series of ten No. 1 hit singles. Since 2009, the band has garnered more than 70 GRAMMY, ACM, AMA, CMA and CMT award nominations. Zac Brown Band is represented by ROAR, a Beverly Hills-based talent and brand management company. Additional information can be found at
LANDSHARK® SOUTHERN GROUND FESTIVAL SWEEPSTAKES No Purchase Necessary. Open to U.S. residents 21 and older. Ends at
2:59 p.m. CDT on
Sept. 12, 2013 and is divided into three entry periods. See Official Rules at
facebook.com/LandsharkLager for entry, prizes and complete details. Void where prohibited.
For more information, contact:Allison Hughesahughes@webershandwick.com314-552-6735
Jeff GrassJeffrey.Grass@Anheuser-Busch.com 314-765-2126
Elizabeth Lutz (for Zac Brown Band)
SOURCE Landshark Lager