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A Century In The Making; Historic Beverage Makes A Splash With Canadians Looking To Beat The Heat This Summer

"We pride ourselves on listening to our customers and offering them products that exceed their expectations," says Julie Sanchez, Senior Brand Manager, Rickard's™. "Canadians want versatility in their beer, which is why our skilled brew masters developed this standout-seasonal offering.  We think Rickard's Shandy™ is the perfect blend of premium lager and classic lemonade and we're confident our drinkers will agree."

Package Formats and Pricing

Rickard's Shandy™ contains 4.5% ABV (alcohol by volume). It will be sold in the following formats, although package availability and pricing will vary by province:

6 X 341 ml bottles 473 ml cans Draught

Rickard's Shandy™ will be available only in Canada at beer and liquor stores starting May 1, 2013.

About Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light across the Americas, Europe and Asia.

It operates in Canada through Molson Coors Canada, in the U.S. through Miller Coors and in the U.K. and Ireland through Molson Coors (UK and Ireland). For more information on Molson Coors Brewing Company visit www.molsoncoors.com. For more information about Molson Canadian Wheat or Molson Canadian visit www.molsoncanadian.ca.

SOURCE Molson Coors Brewing Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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