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A Century In The Making; Historic Beverage Makes A Splash With Canadians Looking To Beat The Heat This Summer

Stocks in this article: TAP

Rickard's revives classic lemonade and lager combination with Shandy™

TORONTO, May 7, 2013 /CNW/ - Every spring Canadians emerge from winter to embark upon a time-honoured tradition - the search for a sun-filled patio and a classic summer beverage.

This year, we're taking the guess work out with the launch of Rickard's Shandy™. Whether you're entertaining friends on the patio or relaxing on the dock, Rickard's Shandy™ is the perfect way to beat the summer heat.

Subtly sweet and light in texture, this classic lemonade and lager combination offers a crisp refreshing taste that is sure to please any palate. Brewed in Canada, Rickard's Shandy™ is made with no preservatives or artificial ingredients, as well as Rickard's™ own classically crafted lemonade.

The History

Enjoyed throughout Europe for centuries, a shandy is conventionally made with beer and lemonade. However, many varieties have been enjoyed over the years, often including citrus-flavored soda, lime, and ginger ale. Although the proportions and ingredients have varied over time, traditionalists have always considered the true shandy to be a mixture of fresh lemonade and finely brewed beer.

The Experience

Rickard's Shandy™ is a premium beverage made exclusively from premium ingredients. This commitment to quality is evident in every sip.

"When pouring a Rickard's Shandy™ you'll notice immediately the aroma of fresh squeezed lemons. The next thing that you'll notice is the colour which is slightly pale," says Gary Matthews, Rickard's™ Brewmaster. "This is produced when we add our classic lemonade to our premium lager beer, creating Rickard's Shandy™. This perfect balance creates a crisp, clean, refreshing finish."

Rickard's Shandy™ represents the perfect beverage for beer drinkers who crave variety, and new experiences. For the food lover, Rickard's Shandy™ also pairs wonderfully with seafood, chicken, salads, as well as just about anything that can be cooked on the barbecue.

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