This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sabre Custom Offers Delivers Personalized Travel Shopping

Stocks in this article: HOT

SOUTHLAKE, Texas, May 7, 2013 /PRNewswire/ -- Hotels selling through Sabre are now merchandising in new ways by creating personalized offers based on individual traveler and shopping information.  Sabre's Custom Offers gives hoteliers the ability to create an endless number of unique, personalized offers such as special rates, room upgrades, premium hotel services, free meals, Wi-Fi, spa services and more.


These new merchandising capabilities have been integrated into Sabre's travel marketing and shopping services, which are available today through the Sabre global distribution system (GDS). Custom Offers also provides airlines the ability to make custom ancillary offers available (for items like seats and bags) based on frequent flier number and frequent flier tier level.    

Sabre's Custom Offers lets travel suppliers use the information they have about the traveler combined with Sabre shopping data to dynamically present personalized offers in real time during the shopping process.   Custom Offers is available to Sabre hotel and airline customers worldwide, and to agents and travelers who buy through Sabre. 

"There is a growing demand from both travel suppliers and buyers for increased personalization and offers that are targeted to match traveler preferences.  With Custom Offers we are enabling travel suppliers to merchandise in new ways through the Sabre travel marketplace to support their profitability and customer loyalty strategies," said Shelly Terry, Sabre Travel Network's vice-president, Supplier Merchandising.   "At the same time, we've done so in a way that ensures buyers can continue to efficiently shop, book and manage travel."

Hoteliers can utilize this unique capability to offer specific services relevant to the individual consumer, helping to personalize the hospitality experience.  Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), representing nine distinctive brands, is the first Sabre hotel customer to use Custom Offers.

"Sabre's Custom Offers gives us flexibility to provide our guests with not just customized offers, but a personalized experience at our hotels and resorts," said Michael English, vice president, customer contact centers & electronic distribution for Starwood Hotels & Resorts. "Sabre collaborated with us on developing technology that meets the growing demand from both suppliers and buyers for increased personalization and targeted offers."

Sabre's Custom Offers provides travel suppliers significant controls, with the ability to quickly establish, and fine tune criteria for targeted campaign offers globally. Daily online reporting reveals campaign performance and allows for modifications as needed.

This means more choices and value for consumers, as these personalized offers are in addition to other published and negotiated rates available to travelers through Sabre.   

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs