May 7, 2013
(Nasdaq: TIGR) today announced the release of a significant upgrade to its
social visualization and content distribution platform, which now includes Postano Mobile, the result of integrating Storycode technology. In addition to this new mobile offering, the Postano platform includes Postano Events, Postano Retail, Postano Social Hub, and the built in Postano Monitoring dashboard capabilities. TigerLogic also announced today
joined the company as Senior Vice President of Sales and Services.
Postano is a powerful aggregator of social content across Twitter, Tumblr, Facebook, Instagram, Pinterest, and other social platforms, bringing together the visualization of the digital conversations and content streams from brands and their fans, from across the web. Within Postano, these content streams can be moderated, curated, analyzed, and then displayed in physical store locations, at events to increase brand awareness, on website social hubs to amplify engagement, and on hashtag campaign landing pages to create brand conversation and increase participation.
"The evolution of our Postano social marketing product culminates with the integration of Postano Mobile," said
, Vice President, Marketing and Product. "Brands now have the ability to publish dynamic magazine apps to iOS and Android platforms. With Postano Mobile, we can now bring in all the social channels that the Postano platform connects to."
The Postano platform is designed to enable customers to quickly create unique configurations of social media products from today's leading social networks and syndication sources. Once the right mix is created, brands can curate fan content, ensuring the Postano experience is on-brand with real-time moderation capabilities. Custom posts allow brands to integrate promotions and ads directly into the content stream, linking highly visual content directly to online shopping channels.