A groundbreaking study from The Cornell Center for Hospitality Research*** demonstrates that there is a financial reward for having a great online reputation -- and how reviews can influence a hotel's ability to increase prices, drive occupancy and maximize revenue."With Review Express, TripAdvisor aims to extend the relationship between businesses and their guests to encourage them to write reviews. This is a time-saver for owners, providing them with a powerful system to manage multiple emails and requests at no cost to the business," said Severine Philardeau, vice president of global partnerships, TripAdvisor. "Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation. When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property."
TripAdvisor Launches Powerful, Free Review Collection Service For Businesses
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