A groundbreaking study from The Cornell Center for Hospitality Research*** demonstrates that there is a financial reward for having a great online reputation -- and how reviews can influence a hotel's ability to increase prices, drive occupancy and maximize revenue.
"With Review Express, TripAdvisor aims to extend the relationship between businesses and their guests to encourage them to write reviews. This is a time-saver for owners, providing them with a powerful system to manage multiple emails and requests at no cost to the business," said Severine Philardeau, vice president of global partnerships, TripAdvisor. "Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation. When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property."
Sean Ames, General Manager at the Gem Hotel in New York City, said: "We're utilizing TripAdvisor's Review Express and what we noticed immediately is that the hit ratio is greater than any of the other mechanisms we had put in place to garner feedback from our guests."
To use Review Express, business owners should visit www.tripadvisor.com/reviewexpress or log in to the Management Centre, and click on "Get more reviews" from either the quick links or the main management centre menu to access the service.An instructional video can also be found at the TripAdvisor for Business blog. About TripAdvisorTripAdvisor is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors**, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013 **Source: Google Analytics, worldwide data, March 2013 ***Source: Cornell Hospitality Report, The Impact of Social Media on Lodging Performance, by Chris Anderson, 2012. ©2013 TripAdvisor, Inc. All rights reserved.