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Vacations Boost Pleasure, Expedia Study Finds

Vacations correlate to a happy love life even when couples are not traveling. Those who have taken a vacation within the past year, or even within the past four years, are more likely to be satisfied with their love life than those who have not gone on a vacation in five years or more.

Third time's the charm?

The Expedia Pleasure Index revealed that those who vacation three or more times per year are more likely to be satisfied with their love life than those who take vacation two or fewer times.

This may be obvious?

For couples looking to use vacations to spur their love life, time together on vacation is critical. Those who traveled with their spouse – and only their spouse – on their last vacation are "much more likely" to indicate that they are satisfied with their love life than those who took their last vacation alone, or traveled with family or friends only. Also, married individuals who traveled with their spouse only on their past vacation are "much more likely" to associate vacation with their overall happiness than those who spent the past vacation alone.

Top destinations for pleasure[1]

While couples in search of pleasure tend to head to the same destinations as most Americans, some destinations stand out as "top trend cities" this year. In essence, they over index on couples. They include:
  1. Atlantic City
  2. Florida Keys
  3. Oregon Coast
  4. Cape Cod, MA
  5. Sedona, AZ
  6. Santa Barbara
  7. Palm Springs
  8. Barcelona (SPA)
  9. Charleston, SC
  10. Rome (IT)

The pleasure of a free vacation?

Expedia is encouraging travelers to take that much-needed vacation with kickoff of its 2013 Summer Sale . The 2013 Summer Sale begins on May 7 and runs through September 2. Participating customers can use a MasterCard card when booking a package or a standalone hotel and have the chance to get the trip for free. One winner will be selected each day over a period of three months.

More than four in five U.S. adults take at least one vacation in a given year.

Men take more pleasure in vacations than do women, according to the Expedia Pleasure Index. Overall, the average number of vacations[2] per year is three – men who vacation take four vacations per year on average, while women take three. Men also take longer vacations; on average, men take two vacations per year that are five nights or longer, while women only take one such break per year. (Over six in ten U.S. adults – 63% – define a vacation as 4-7 days in length; only 6% of consumers were willing to call a 1-2 day break a "vacation.") A third (34%) of Americans who have ever taken a vacation visited an urban/city destination during their most recent vacation, while 27% visited the beach and 13% visited the countryside.

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