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May 7, 2013 /PRNewswire/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company") (NYSE:XNY), a leading provider of men's business casual apparel in
China, has renewed its celebrity endorsement contract with
Jacky Cheung, one of the most well-known pop singers in
China, for an additional ten-month period commencing on
March 1, 2013. Mr. Cheung has represented the Xiniya brand since
Mr. Cheung is a popular icon in
China in the music, film and television industries. His record sales of more than 50 million albums in
China were second only to the late
Michael Jackson, according to IFPI statistics. Between 2007 and 2008, Mr. Cheung was recognized by the Guinness Book of World Records for organizing the most series of concerts and has been considered "One of the Top 25 Most Influential People in
Hong Kong" by Time Magazine. In television, Mr. Cheung has received awards for Best Supporting Actor by the Hong Kong Film Awards and the Taiwan Golden Horse. He was also awarded Best Actor by The
New Delhi Film Festival.
Under the terms of the celebrity endorsement contract, Xiniya is permitted to use Mr. Cheung's image for commercials at its authorized retail outlets as well as other advertising mediums such as television and billboards. Financial terms of the contract renewal are consistent with the terms of the initial contract.
"We are very excited to extend our relationship with Mr. Cheung and continue to have him represent the Xiniya brand," commented Mr.
Qiming Xu, Chairman and Chief Executive Officer. "We think Mr. Cheung's image and style are synonymous with the Xiniya brand and have greatly elevated our brand awareness. We look forward to another year with him representing our brand."
Safe Harbor Statement
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