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TheStreet Open House

ThePlatform Simplifies Live Event Publishing For TV Broadcasters And Programmers Across Web, Tablets And Smartphones

Cue Points and Dynamic Ad Insertion

Lacking predictable triggers or breakpoints, live events require manual, operator-directed insertion of ads, graphics, or alternative programming within a video broadcast. mpx provides the means to do so, and takes advantage of the brief time delay inherent in online broadcasts to enable customers to insert ads, statistics or other graphics at given cue points in the video. 

Leveraging thePlatform's existing advertising partner integrations, such as FreeWheel, customers can insert dynamic ads in-stream to maintain high-quality, TV-like viewing experiences on the Web and other devices. During the live event, customers can also easily insert metadata and accompanying graphics in real-time—such as stats for the player who just scored a goal, or biographical information for the celebrity who just received an award. mpx also enables customers to model content rights obligations in advance (i.e. set geo-restrictions ahead of the live feed, or insert alternate programming during a restricted half-time concert performance).

Auto-Archiving for VOD

While the live event is airing, the media file and its associated cue points for ads, chapter breaks, and associated metadata are automatically saved and archived within mpx for VOD. This added functionality enables programmers and broadcasters to rapidly publish or syndicate the video to third-party sites or their own websites, and make the footage easily discoverable for search and recommendations.

Additional information about thePlatform can be found at www.thePlatform.com

About thePlatform

thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

SOURCE thePlatform

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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