This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Google Glass Success Will Rely on Business Users


NEW YORK ( TheStreet) -- For those of you who are saying that Google's (GOOG) Google Glass will not be a major consumer sales success for at least the next two to three years, you are probably right. Two years from now, Google Glass probably won't have hit 1% consumer market penetration in the U.S.

But it will still have been a success. Why? Because of industrial and other business users.

Google Glass will come down in price from the initial $1,500, but even when the price hits $999 and $499 and even if there's a major "killer app," there will be consumer reluctance to buy this product. There is likely greater friction in selling something in that physical form factor, compared to a smartphone or even a watch.

Look at other technologies, however, and you will see that they are often not adopted by regular consumers first:

  • The car: In the beginning, it was a truck, used for utility of transporting things, not used by individuals for pleasure.
  • The fax machine: Before people had them at home, they were in offices.
  • The computer: Most people first encountered a computer in a business before they purchased one for home use.
  • Mobile email: In the early days (1999-2001), the BlackBerry was exclusively a business product. Only in 2002 did it start to become a consumer product.
  • Videotape recorder: First, it was used in studios. Then, in the 1970s, it started migrating to people's homes.

One can easily envision a scenario where a huge percentage of workers (50% or more) in a few short years could be required to wear Google Glass -- or equivalent -- most or all of the time.

Here are some of the reasons and benefits:

  1. For people with direct physical consumer contact -- such as in a car dealership, cafe, hotel or bank -- Google Glass could help identify the consumer and therefore provide better service.
  2. For supervisors, they would have a much better window into how each employee is acting in their interactions with customers, at all times. That whole "This call may be recorded to ensure quality customer service" now takes on a new meaning. You don't think Starbucks (SBUX) will require all of its employees to wear Glass? Hotel receptionists? Car service supervisors? Of course they will!
  3. The military has probably spent billions of dollars over decades developing something like Google Glass. As expensive as Google Glass are even today, they are probably a bargain compared to the U.S. government trying to come up with something of the kind.
  4. Police and other emergency personnel: For liability and coordination purposes, Google Glass could greatly improve the accuracy and efficiency of emergency services. Police could identify people, look up license tags, and record interactions with the public as well as suspects, far better with Google Glass. Ambulance personnel could get help diagnosing people who are at risk of dying.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,766.52 -11.63 -0.07%
S&P 500 2,065.90 +4.67 0.23%
NASDAQ 4,760.5030 +12.1070 0.26%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs