This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Farmer Brothers® Launches New Line Of Iced Tea

TORRANCE, Calif., May 6, 2013 /PRNewswire/ -- Farmer Bros. Co. (NASDAQ: FARM), a manufacturer, wholesaler and distributor of distinctive and great-tasting coffees, teas and culinary products, is set to build excitement by adding a full line of mouthwatering flavors to its iced tea portfolio. Farmer Brothers' new line of iced teas — Sweetened, Citrus Green, Sweet Jamaican Tropical, Georgia Peach and Catalina Lemonade — was developed to meet consumer demand just in time for the prime spring and summer season. All Farmer Brothers Iced Teas are hand selected by independent tea specialists to strive toward providing the highest quality and best flavor in each and every glass.

(Photo: http://photos.prnewswire.com/prnh/20130506/CG08125)

"Iced tea has always been an American favorite and is one of the fastest-growing beverages of choice today," said Mike Keown, president and chief executive officer of Farmer Brothers. "As demand continues to grow in the foodservice industry, we couldn't be more excited with the development of our new premium and select teas to meet the changing needs of operators and consumers."

Farmer Brothers' new line of teas addresses key industry trends and consumer demands. Sweet tea is leading the way in growth and attracting younger consumers 1. In fact, in 2012, the iced tea category grew faster than soft drinks 2. Moreover, eight out of 10 consumers surveyed considered the new Farmer Brothers Iced Tea packaging appealing 3. These new flavors, in addition to Farmer Brothers' already exceptional classic American teas, should help operators capture incremental profits and offer the menu variety consumers crave.

"Our direct store delivery and national chain account sales teams are excited to introduce our customers to these unique flavors," said Tass Rupp, Farmer Brothers tea and spice category manager. "Our tea program, which includes product, equipment and promotions, will help operators take advantage of the high-growth, high-margin iced tea category."

In addition to the new flavors, Farmer Brothers' existing portfolio of tried and true iced teas includes a variety of black teas, flavored teas, sweet teas and decaffeinated teas. There is a full line of products to choose from to meet iced tea beverage demands and sales opportunities.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,224.09 -64.54 -0.35%
S&P 500 2,107.70 -9.69 -0.46%
NASDAQ 4,983.9690 -24.1270 -0.48%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs