BOSTON, May 6, 2013 /PRNewswire/ -- John Hancock Funds today announced the launch of iDiversify, a straightforward and easy to use app designed to help financial advisors talk to investors about diversification. The app lets users explore performance of more than 23 equity, fixed-income, and alternative asset classes – and shows how a diversified portfolio would have performed over the same time period.
"Advisors are looking for more compelling ways to engage clients on key topics like diversification," said Karen McCafferty, Senior Vice President and head of marketing, John Hancock Funds. "iDiversify shows at a glance how different asset classes have performed in different market environments, including the benefits of incorporating alternatives. The app makes it much easier for advisors to explore and visualize the concept of diversification with their clients."
The app is available at www.jhfunds.com/idiversify, and on iTunes for the iPad. Search the App Store for "iDiversify" to download free of charge.
John Hancock Funds is launching a multi-media campaign beginning May 1 to raise awareness among advisors.The iDiversify app was recently honored with an Internet Advertising Competition (IAC) award, for Best Financial Services Interactive application, from the Web Marketing Association. The Internet Advertising Competition (IAC) Awards honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. About John Hancock Funds The Boston-based mutual fund business unit of John Hancock Financial, John Hancock Funds, manages more than $91.5 billion in open-end funds, closed-end funds, college savings assets, retirement plans and related party assets for individual and institutional investors at March 31, 2013. About John Hancock Financial and Manulife Financial John Hancock Financial is a division of Manulife Financial, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Operating as Manulife Financial in Canada and Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$555 billion ( US$547 billion) as at March 31, 2013. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com. The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com . A fund's investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus contains this and other important information about the Fund. To obtain a prospectus, contact your financial professional, call John Hancock Funds at 1-800-225-5291 or visit our Web site at www.jhfunds.com. Please read the prospectus carefully before investing or sending money. SOURCE John Hancock Funds