This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Caring.com's New Referral Program Supported By Leading Assisted Living Operators

SAN MATEO, Calif. , May 6, 2013 /PRNewswire/ -- A group of the nation's largest senior living providers -- including Brookdale Senior Living (NYSE: BKD), Emeritus Senior Living (NYSE: ESC), Benchmark Senior Living, and Senior Star -- have chosen Caring.com as their agency of record for national buying of Internet leads for families looking for housing and care for their elderly loved ones. Separately, the Assisted Living Federation of America (ALFA) named Caring.com as its preferred partner for Internet marketing services.

(Logo: http://photos.prnewswire.com/prnh/20070921/AQF020LOGO)

With surging demand in the U.S. senior housing market, more Americans than ever before are turning to the Internet and online word of mouth to find and select the best senior living providers for their senior loved ones. About 30-50% of the senior living industry's leads are coming from the Internet and that number is expected to rise, as tech adoption among baby boomers and seniors alike continues to increase. Whether seeking independent living, assisted living, or memory care, about two million consumers every month turn to Caring.com to find expert guidance about their options, research local providers, and get help in making well-informed selection decisions.

The country's top senior living providers have chosen Caring.com to increase visibility of their senior living communities, optimize inquiry-to-visit rates, and leverage Caring.com's resources to better nurture leads from the moment the search begins, through the research and decision-making phases, all the way to community selection and move-in.

In Q4-2012, Caring.com expanded its service offering with the launch of a new toll-free referral help line. Available seven days a week to those seeking senior housing, Caring.com's family advisors explain different types of senior living options, help identify local senior communities matched to the prospective resident's needs and preferences, schedule tours, share and encourage consumer reviews, and answer a range of senior living questions. With this added consumer support infrastructure, as well as other new and expanded capabilities for lead qualification and nurturing, the group of senior living community partners announced Caring.com as the agency of record for lead qualification and development, starting January 1. The help line is now referring nearly four thousand prospective residents per week.

"Caring.com has been great to work with as they've added the referral model to their business," said Jayne Sallerson, executive vice president of sales and marketing at Emeritus Senior Living. "Emeritus wanted to consolidate our Internet lead buying with a company we could trust, and Caring.com has demonstrated their commitment to consumers, to us, and to the industry. Their new program is showing positive signs of increased tours and conversions."

"Caring.com has proven themselves to be a strong partner for Brookdale," said Jim Pusateri, senior vice president of sales at Brookdale Senior Living. "Working with fewer Internet lead sources has improved our operational efficiencies, lowered our marketing costs, and improved consumers' experience with Brookdale Senior Living."

Separately, ALFA, the largest national association of providers of professionally managed communities for seniors, signed Caring.com as its preferred provider for Web-based lead services as well as to power the organization's new ALFA Senior Living Community Directory.

"Caring.com is our preferred provider of Web-based services because they are an exceptional online resource," said Richard P. Grimes, president and CEO of ALFA, which is the largest national association exclusively dedicated to professionally managed, consumer-driven senior living communities. "Caring.com's high-quality content, easy-to-use directory, and online reviews help prospective residents and their families find the right solutions for their needs -- this is good for consumers and good for senior living."

"From the beginning, we've focused on building the most comprehensive and most credible online resource to help those caring for a senior parent, spouse, or other loved one," says Andy Cohen, co-founder and CEO of Caring.com. "Unlike some other Internet resources that will only share information about those providers who pay them, we've stayed true to our social mission and help connect consumers to a variety of quality resources for their needs. Working with ALFA and the leading senior living communities helps enable our ability to best serve those in need of senior care -- and we continue to offer referral to free and low-cost support resources as well."

More information for senior living providers interested in partnering with Caring.com is available here: http://providerinfo.caring.com/ProviderGetListed.html Consumers can begin their search for senior housing here: http://www.caring.com/local

About Caring.com Caring.com is the leading website for family caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Caring.com provides helpful caregiving content, online support groups , and the most comprehensive Senior Care Directory in the United States, with 35,000 consumer ratings and reviews and a toll-free senior living referral line (1-866-824-8174). In January 2012, Caring.com launched the Caring Stars award program recognizing America's best assisted living communities based on consumer reviews. This year, 383 communities in 40 states were named the Caring Stars of 2013 . Based in San Mateo, California, Caring.com is a private company funded by DCM, Intel Capital, Shasta Ventures, and Split Rock Partners. Connect with Caring.com on Facebook, Twitter, Google+, Pinterest, LinkedIn and/or YouTube.

SOURCE Caring.com

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,113.54 +61.81 0.36%
S&P 500 1,983.53 +9.90 0.50%
NASDAQ 4,456.0160 +31.3120 0.71%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs