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Ruffles Brand Introduces Ruff McThickridge, Star Of Ruffles Brand And Ultimate Action Hero

The first Ruff McThickridge spot focuses on building excitement for new Ruffles Ultimate Tangy Honey Mustard potato chips. Available on shelves nationwide this month, the new flavor adds to the brand's Ultimate line, which was introduced last year. Ruffles Ultimate potato chips are available in a variety of flavors and have ridges twice as deep as the ridges in Ruffles Original potato chips.

Ruffles Ultimate Tangy Honey Mustard flavored potato chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and a 7.5-oz. bag for a suggested retail price of $4.29.

About Ruffles Potato ChipsRuffles is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Ruffles at http://www.facebook.com/ruffles and Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit  www.pepsico.com.

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SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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