During the heart of the recession, when overall Strip revenues tumbled by 16 percent, nightclubs saw more profit than ever. By 2011, Las Vegas was clubbing all the way to the bank, with Strip beverage departments earning more than $1 billion, and casino tycoons began remaking the Strip into the club capital of the world.With extravagantly paid DJs, larger-than-life venues and billboard ads that stretch beyond the Strip to Hollywood Boulevard and Miami, casinos are trying to pull off a tricky balancing act: keeping the kitschy core that draws older generations while finding a way to make the city hip enough to attract a younger, big-spending set â¿¿ emphasis on big-spending.
Casino Bosses Transform Sin City Into Club City
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