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Movieline Charts New Territory: Online Video

Yet another unique aspect of Movieline's reinvention is that PMC will be launching this experience on the YouTube platform, with syndication to other platforms to follow. Through their YouTube Original Funded Channel ENTV, PMC has seen great success and growth on YouTube, with over 135M views on the channel in its first year. PMC has also expanded its YouTube efforts with the inclusion of a multi-channel network (MCN) called PMC Studios. Movieline will incorporate into its segments the content from its MCN channel partners—including BlackTree Media, Beyond the Trailer, Variety and others—therefore launching a consumer-facing and focused channel for PMC's entertainment vertical properties.

About Penske Media Corporation (PMC): PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web as well as television, mobile, print and social media to reach more than 115 million consumers monthly, according to Comscore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. PMC Studios, Movieline, Deadline Hollywood, Variety, OnCars, Hollywood Life, ENTV,, BGR, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit or its digital properties directly.


SOURCE Penske Media Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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