"Having spent many years on Wall Street and in media, and now working in the school environment, I know that creating opportunities for students to learn valuable business skills and effect real change is essential for their development and ultimate success in the global marketplace," said Alexis Glick, CEO of GENYOUth Foundation. "When we conceived this program, I felt one person in particular, Warren Buffett, could inspire students and show them firsthand what it means to be a social entrepreneur and a citizen philanthropist. With grants of $1,000 to $4,000, AdVenture Capital will allow students to create innovative solutions to nutrition and physical activity in schools. We believe that when students are given a voice, meaningful change will follow."
Even more students will have the opportunity to receive funds from AdVenture Capital for improving the nutrition and physical activity environment in their school when the second round of grants is awarded this fall. The application period will open in mid-August. Visit
for more information at that time. For more information about Fuel Up to Play 60, visit
About GENYOUth Foundation
Founded through an unprecedented public-private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. The Foundation officially launched on
February 4, 2011
at Super Bowl XLV with the signing of a historic six-way Memorandum of Understanding (MOU), with U.S. Departments of Agriculture, Education and Health & Human Services. GENYOUth empowers students to improve nutrition and physical activity by taking small steps to accelerate a lifetime of healthy changes. When youth are given a voice, change can happen. For more information, visit
About Fuel Up to Play 60
Beginning in 2009, America's dairy farmers began investing more than
over five years to support their commitment to child health and wellness. As a result, Fuel Up to Play 60 is now the country's most prominent in-school nutrition and physical activity program, launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit
to learn more.
About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit
About National Dairy Council
National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit
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SOURCE GENYOUth Foundation