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"Dinner Made Easy" Program Is Made Easier With Text Messaging Aimed At Families In Need

Stocks in this article: SDBT

BEDFORD, Mass., May 3, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a provider of customer experience management solutions, announces its involvement in the recently launched nutrition education texting program, "Dinner Made Easy." Partnership for a Healthier America (PHA) and Share Our Strength are leveraging SoundBite's text messaging platform and mobile marketing expertise for this campaign.

The "Dinner Made Easy" program supports low-income Americans, offering parents and families the valuable tools and information they need to make healthier choices. The program sends text messages to subscribers' mobile devices with cost-saving ideas and tips to make healthy food choices, links to easy recipes, and other information to help guide their food shopping experiences. Subscribers will receive incentives to join the program such as coupons for healthy vegetable products and a sweepstakes for prizes.

"The opportunity to interact with and assist American families in making healthy choices is important to us," said Partnership for a Healthier America Chief Marketing Officer Drew Nannis. "We are passionate about making the healthy choice the easy choice and leveraging text messaging - and SoundBite's expertise - to reach target audiences is helping us do just that. Ending the childhood obesity epidemic will not happen with a single solution, but with multiple strategies working in concert - including mobile strategies."

The program leverages SoundBite's mobile marketing platform to manage subscriber opt-ins and deliver text messages for helpful reminders, recipes and tips, as well as facilitate SMS-based polls and survey questions. According to data from the Pew Research Center, text messages are a promising avenue for connecting with low-income families as households making less than $30,000 send and receive an average of about 60 texts a day. That amount is double the number of texts sent and received per day for households earning more than $75,000. This important insight into one of the preferred channels for low-income families makes text messaging a natural communications vehicle for this program and enables more engaging communications with families seeking healthier choices.

" SoundBite Communications is delighted to have a role in this important educational program working with Partnership for a Healthier America," said Mark Friedman, Executive Vice President and General Manager Mobile Services of SoundBite Communications. "Text messaging is the channel of choice for so many marketing and customer care communications. 'Dinner Made Easy' is a unique and innovative program that leverages our mobile capabilities to assure messages reach the broadest audiences – offering an optimal channel to connect with low-income families."

The initial pilot program, which kicked off April 22, 2013, will run through the fall of 2013. 

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