"The Ritz-Carlton philosophy is built around the concept of providing unique experiences for our guests that will leave indelible memories they take away from every visit to one of our hotels. With the continued growth and influence of social media – on both a local and global scale – we are seeing this amplified online more than ever before," continued Gabaldon."It is therefore essential for us to remain relevant to the consumer and be strategic and sensitive about the ways in which we engage in the space. The Ritz-Carlton brand carries expectations of excellence, and I can proudly say that while each of our social channels perform in different ways, they all convey a truth and authenticity that can only be conveyed by us. We reap great benefit from being a part of the online conversation and learn much by paying attention to guest feedback. The next part of our continued strategy focuses on developing additional global social media assets and online engagement channels to reach a broader audience of geographies and demographics, incorporate more video, and play host to user generated content for our guests who wish to share their Ritz-Carlton experiences in the digital space."
The Ritz-Carlton Hotel Company Sets The Digital Bar For Social Media Engagement At Arabian Travel Market 2013
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