This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Ritz-Carlton Hotel Company Sets The Digital Bar For Social Media Engagement At Arabian Travel Market 2013

DUBAI, United Arab Emirates, May 3, 2013 /PRNewswire/ -- The Ritz-Carlton Hotel Company, LLC is leading the way in consumer engagement in the digital sphere at this year's ATM, with a fully-integrated social media campaign that will offer visitors a unique interactive experience. The move is in line with The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an environment in which they spend increasing amounts of time.

As part of the luxury hotel company's social media outreach during the Middle East's largest travel trade show, The Ritz-Carlton has members of their social media engagement team present on their stand at ATM.  Through the @RitzCarlton twitter handle, the team will provide live content and updates from the event. With a sizeable number of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it is a perfect platform to initiate and build brand conversation relevant to the fair.

The introduction of a dedicated 'Tweet Bar' on The Ritz-Carlton stand HC5240 located in the Arena Hall, will give the brand's global Twitter following access to news from the event as it unfolds in Dubai, including highlights from exclusive talks and seminars. In addition, visitors checking in at ATM on Foursquare will receive tips on the best things to see and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels in the city. The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and provide engaging information relevant to their guests. This will be brought to life at ATM where a series of QR codes can be used to download property insights, including recipes from chefs and guided tours of hotels.

"Our social media interactions at Arabian Travel Market are a natural extension of our 'Let Us Stay With You' brand philosophy. We want to enrich the experience at the show for visitors, in addition to being a great luxury travel information resource for our Twitter followers by providing news as it is happening from the show," said Chris Gabaldon, Chief Sales and Marketing Officer for The Ritz-Carlton Hotel Company. "Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live more and more of their lives in the digital space. Use of Facebook alone already stands at 40% of time spent online in the UAE, 30% in Kuwait and 21% in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests."

The Ritz-Carlton has a proven track record of using social networking platforms to build and enhance the brand and bring people together in the same physical space or event. It successfully used Twitter to underscore its central role at global events such as Toronto International Film Festival and IMEX America, whilst broadcasting and conversing about the brand's messages on a large scale and also drawing foot traffic to physical spaces by engaging with other attendees.

The effectiveness of The Ritz-Carlton social media direction and content has led to significant year-on-year increases across all leading platforms, including Facebook which has jumped 118 percent to more than one million fans across  the company's brand page and 48 hotel Facebook pages. In addition, the brand Facebook Page's year-over-year growth in "People Talking About This" went up 746%.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community


Chart of I:DJI
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASDAQ 4,636.1050 -140.4030 -2.94%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs