This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zenith Forever Comtemplating Daring Vistas

LE LOCLE, Switzerland, May 3, 2013 /PRNewswire/ --

2013: In Keeping With Its Tradition ,  Zenith Continues To Innovate

When Georges Favre-Jacot started his watchmaking company in 1865 ,  he was already convinced that emotion arises from a combination of daring and authenticity. Later ,  to suggest that his brand offered the ultimate in expertise and high standards ,  he renamed the company after the highest point in the sky: Zenith.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/60648-zenith-watchmaking-daring-vistas

As an integral part of a brand's heritage, values enable the brand to construct a "moral framework," a guideline that underlies all of its external and internal discourse. Zenith's values have always clearly shown through in its decisions, actions, and collections.

Zenith can assert its brand identity: authentic, high-end, passionate and free-spirited. All these are descriptions that bespeak excellence and attitude, words that imply high standards and technical quality, but also emotion, and that are being translated into a new international marketing campaign, a new online presence, and a new booth at Baselworld 2013.

A new image means a new marketing campaign

The new Zenith campaign is an invitation to escape from routine. Featuring free, wide-open spaces, each seeming to reveal a mechanical or aesthetic detail, it vividly testifies that, for Zenith, excellence sparks daring. It pays tribute to the reaffirmed brand values: the authenticity of its watchmaking expertise; the bold daring of its enterprising spirit; and the unique pleasure of the timepieces it makes.

The admirable complexity of the movements and the aesthetic appeal of its watches are revealed within scenery imbued with a sense of freedom. The images selected for the new press advertising campaign evoke dreams, emotions, sustainability, creativity, freedom, aestheticism and independence. They convey both the brand's history and its current news. Inspired by the daring that has always been part of the soul of the Manufacture, they hint that there are still many conquests to make, horizons to be explored and dreams to be fulfilled.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,010.68 -115.44 -0.64%
S&P 500 2,107.39 -13.40 -0.63%
NASDAQ 5,070.0260 -27.95 -0.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs