SANTA MONICA, Calif.
May 3, 2013
/PRNewswire/ -- BOLDFACE Group, Inc. (BLBK), a celebrity beauty licensing company (the "Company" or "Boldface") founded by beauty industry veterans focused on top tier celebrity and designer brands for opportunities in the beauty, home care and fragrance markets, today announced that the Company has entered into a licensing agreement with Pretty Ugly, LLC, the creators of the popular UGLYDOLL brand, to expand the category of Beauty and Personal Care line of products.
The husband and wife artist team of
created the UGLYDOLL characters in 2001, and since then, the franchise has become a worldwide success with an extensive line of licensed products and publishing.
Since its inception the
brand has been somewhat of a retail anomaly; showcased at Barneys, MoMA, Giant Robot,
, as well as, Barnes & Noble and Toys R Us. Its customer base is equally varied from young children to design sophisticates.
Boldface intends to build a range of products and accessories that will speak to the unique personality of the UGLYDOLL brand and its devoted followers of all ages, and entice new followers along the way. Products will include Bath, Soap, Shower and Body Care products and Lip Balms, Fragrance, Bath Accessories, and more.
"We are committed to the positive message that UGLY is the new beautiful. The brand's specific, unisex attitude and whimsical edge will be conveyed through design, packaging, unique scents and the use of quality ingredients with result driven formulas. We will make products that will make us feel good inside and out," said Ms. Ostoya, Boldface's CEO.
, Universal Partnerships & Licensing announced it had entered into an agreement to expand the digital category of the imaginative UGLYDOLL world, or "UGLYVERSE", by launching interactive and wireless content, such as apps, games, widgets and virtual goods. A feature film based on the UGLYDOLL characters is currently in development at Illumination Entertainment, Universal Pictures' main supplier of family and animated films. The film will be produced by Illumination founder
Dr. Seuss' the Lorax
), and distributed worldwide by Universal.
This added recognition factor, to an already beloved brand, bodes well for the launch of the BOLDFACE-UGLYDOLL platform. Product merchandising tie-ins will be explored as available. Further, strong brand partnerships with other UGLYDOLL licensees will be explored for potential store-in store brand exposure.