Instead of focusing on optimizing desktop searches, the market research company says, you need to focus on tablet searches and mobile searches. These tend to be based on a single default browser, factory-supplied. The power of the tablet manufacturer over the consumer, whether that person is on a Kindle or an iPad or even a Samsung Galaxy Tab, is greater, and you have to hitch yourself to that star.
The eMarketer list of tablet activities is also instructive. Nearly all the top 10 activities are online, with the exception of playing games, reading books or watching video. But these also require an online connection at some point. WiFi is becoming a given, the platform that powers the tablet, that finally makes home life mobile.
Tablets are transforming the way we live, the way we interact with media, and they're changing it at Internet speed.
If your business isn't focused on being a part of this change, it's falling behind. If your investments aren't aligned with this change, they will fall behind, too.At the time of publication, the author was long AAPL. Follow @DanaBlankenhorn This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.