NEW YORK ( TheStreet) -- Last night I put the ballgame on my TV, turned off the sound, pulled on some headphones, and watched a different TV show on my Amazon (AMZN - Get Report) Kindle Fire.
While Apple has been losing tablet share steadily, mainly to Samsung, its customers seem very satisfied, according to the J.D. Power survey. Tablets are increasingly being used for business, not just for pleasure, even though businesses are now less likely to subsidize their purchase, preferring a passive "bring your own device" strategy. From what I've seen among my own friends and relatives, tablets tend to live in living rooms and bedrooms, not offices. They're picked up to settle arguments with a quick Google search, or by kids bored with TV and parents. Amazon has geared its Kindle user interface to passive media consumption, and it's great for that. What none of these surveys state explicitly, however -- what needs to be read between the lines -- is how tablets are also replacing TVs. In the PC era we always saw the TV as the media consumption device, as a passive screen located across the room. But now the tablet is taking on more of that load. We're no longer restricted to consuming what is on cable. We're no longer sitting together around one screen. We can have the whole Internet on our laps. We can be together, but separate. All this matters a great deal to marketers, according to eMarketer.