NEW YORK ( TheStreet) -- Last night I put the ballgame on my TV, turned off the sound, pulled on some headphones, and watched a different TV show on my Amazon (AMZN) Kindle Fire.
Meanwhile, my wife read a succession of books on her Kindle and, in her college dorm, our daughter played with her new Apple (AAPL) iPad.
The tablet era was supposed to arrive slowly, eMarketer wrote in 2011 but instead it came in with a bang.
While Apple has been losing tablet share steadily, mainly to Samsung, its customers seem very satisfied, according to the J.D. Power survey. Tablets are increasingly being used for business, not just for pleasure, even though businesses are now less likely to subsidize their purchase, preferring a passive "bring your own device" strategy. From what I've seen among my own friends and relatives, tablets tend to live in living rooms and bedrooms, not offices. They're picked up to settle arguments with a quick Google search, or by kids bored with TV and parents. Amazon has geared its Kindle user interface to passive media consumption, and it's great for that. What none of these surveys state explicitly, however -- what needs to be read between the lines -- is how tablets are also replacing TVs. In the PC era we always saw the TV as the media consumption device, as a passive screen located across the room. But now the tablet is taking on more of that load. We're no longer restricted to consuming what is on cable. We're no longer sitting together around one screen. We can have the whole Internet on our laps. We can be together, but separate. All this matters a great deal to marketers, according to eMarketer.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV