TEMPE, Ariz., May 2, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically serve video ads to IP-enabled devices, today announced that Chief Technology Officer AJ McGowan will participate on a key panel at the upcoming MMA Forum in New York City, which is being held from May 8-10, 2013. The session, "Mobile Video – Its Time Has Come," takes place at 8:45 AM on Wednesday, May 8.
The MMA Forum series has become a must-attend event for leading brands, agencies and publishers, who network and gain insight into mobile marketing success factors at events held worldwide. The MMA Forum New York will focus on mobile's evolving role in closing the loop along the path to purchase, providing new solutions to attendees looking for ways to maximize awareness, manage brands, increase conversions and facilitate transactions.
McGowan's committee meeting panel (open to all attendees) will be led by MMA Video Committee Co-Chairs Anne Schelle (CEO of Acta Wireless) and Will Kassoy (CEO of AdColony) and include speakers from Hulu, The Weather Channel, Videology and Brightroll. The participants will discuss new ways to promote mobile video and review the findings of an ongoing mobile video ad unit benchmarking study. Participants will also discuss methods brands, agencies and publishers can use to maximize their investments in mobile video.
"With video now exceeding 50% of total mobile traffic for the first time ever, it's crucial for brands to capitalize on the new opportunities," said AJ McGowan, Chief Technology Officer at Unicorn Media. "I'm looking forward to sharing insights on mobile video we've learned from working with the industry's top video publishers and broadcasters as well as our research findings which will be included in the groundbreaking committee study."