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Coastal.com Exceeds 2,000,000 Facebook Fans

VANCOUVER, British Columbia, May 2, 2013 (GLOBE NEWSWIRE) -- Coastal Contacts Inc. ("Coastal.com") (Nasdaq:COA) (TSX:COA), the leading online retailer of glasses, sunglasses and contact lenses, announced today that its web sites have now attracted more than two million "fans" on Facebook, the leading social media platform on the Web.

"The Coastal.com marketing team has been very successful utilizing social media to share information and create a community of Coastal.com customers," commented Roger Hardy, Coastal.com's founder and CEO. "This growing base of customers is a significant competitive advantage that we believe will pay dividends in the future, as it allows us to communicate offers efficiently, creating repeat customers and allowing them to share their experiences with friends and family."

Aaron Magness, Coastal.com's VP, Marketing commented, "Coastal.com has by far the largest community of Facebook fans in the online optical category, providing a powerful platform to communicate with those customers and their friends. Our surveys indicate that customers buying from Coastal.com are up to three times as happy when compared with buying from traditional retail channels.   That is definitely something worth sharing."

On January 18, 2013 the Company reported that Coastal.com was ranked #3 overall on the Web in the 2013 Social Media 300 rankings by industry leading Internet Retailer magazine.

About Coastal.com

Coastal.com is one of the largest online retailers of vision care products in the world. Coastal.com empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. With every pair of qualifying frames purchased, Coastal.com donates a pair to someone in need through its Change the View project. Founded in 2000, Coastal.com designs, produces and distributes the largest selection of glasses and contact lenses on the Internet, including a unique combination of designer glasses, contact lenses, sunglasses, and vision care accessories. Coastal.com serves customers in more than 150 countries through the Coastal Contacts Inc. family of websites including: Coastal.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, Lensway.com.br, ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, and Coastallens.com.

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