YOKNEAM, Israel, May 2, 2013 /PRNewswire/ -- Syneron Medical Ltd. (NASDAQ:ELOS), the leading global aesthetic device company, announced today the successful launch of Syneron Beauty's me smooth At-Home Professional Hair Removal System and the Pearl Brilliant White Ionic Teeth Whitening System on QVC®. Syneron Beauty sold in the 24 hour launch event more than 10,000 and 17,000 units of the me smooth and Pearl Brilliant White systems, respectively*.
Fabian Tenenbaum, Chief Executive Officer of Syneron Beauty, said "We are very pleased with this initial launch of our products, which corresponded with the North American release of the latest versions of our popular me at-home hair removal system and Pearl teeth whitening system. We benefitted from the opportunity to educate consumers on the innovative technologies behind our products, including the elos technology in the me hair-removal system, which is based on the leading professional products sold by Syneron Medical. We look forward to further leveraging our strong brand and technology as the launch continues."
The me smooth will be available at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales, Ulta, Sephora and Space NK as well as on QVC and mePower.com. The Pearl Ionic Teeth Whitening Systems, Brilliant White and Gentle White, are available at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales and Ulta, as well as on IonicPearl.com.Dr. Shimon Eckhouse, Chief Executive Officer of Syneron Medical, said, "The launch of the me smooth system in U.S. is a significant milestone, marking the first elos-based home-use product sold in this market. We are very pleased with the successful initial launch, which also includes the prestige beauty retail sales channel. Combined with the early success of the new Pearl Brilliant White system, we remain on track to reach breakeven performance in Syneron Beauty in 2013." *Gross numbers
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