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TheStreet Open House

Salesforce.com Launches Salesforce Communities--Ending The Era Of Legacy Portal Software

Stocks in this article: CRM

Salesforce Communities: Transform Sales, Customer Service, Marketing and MorePowered by Salesforce Chatter, the leading enterprise social network, Salesforce Communities will put social and mobile at the core of every community. And because it is built on the Salesforce Platform, Salesforce Communities is extensible and can be embedded into any experience—in a mobile banking app, in a video game or even in a car.

Using Salesforce Communities, customer companies will be able to increase sales efficiency among partners and distributors, deliver unmatched customer service, bring brands and agencies together around in-the-moment ad campaigns, and create a community for anything they can imagine.

  • Salesforce Communities for Sales: Now companies will be able to create customized communities to connect with channel partners, distributors, resellers and suppliers in entirely new ways. With complete visibility across the entire channel, companies will be able to drive more sales and increase revenue through seamless lead sharing and deal registration, access to proven sales tools and direct collaboration with experts.
  • Salesforce Communities for Service: Customers will have a single destination to get answers quickly—whether from a company's knowledge base, members of its community or directly from company experts or service reps. And because communities are accessible from any device, customers can solve problems and get answers from anywhere.
  • Salesforce Communities for Marketing: Companies will be able to connect with customers and agencies in entirely new ways to better market products. Companies can develop communities to collaborate on product development with customers to accelerate innovation. They can also create communities with agencies to provide access to the company's latest creative concepts and brand guidelines— streamlining creative development for faster approvals and ensuring everyone stays on the same page.
  • Salesforce Communities for Any Experience: For the first time, customer companies will be able to quickly create and deploy any custom community to connect with customers, partners and products. Whether communities are built to connect employees to customers for new product ideation, connect devices with manufacturers and dealers to streamline feedback loops or connect machines to customer purchase patterns to strengthen customer loyalty, now any business process can be social and mobile.

Customer Companies Connect with Customers, Partners & Products in New Ways

Leading global brands are realizing new levels of success with Salesforce Communities today by deepening their relationships with their customers, partners and products. For example, the Food and Drug Administration leverages Salesforce Communities to humanize and streamline the federal approval process for drugs and medical devices. And Pernod Ricard can now streamline operational processes to place, promote and price their brands globally across distributors and harness the wisdom of customers to plan campaigns.

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