Microsoft shipped nearly 900,000 units in the first quarter of 2013, according to IDC, but given the hype surrounding the Microsoft Surface that has to be considered something of a disappointment. Rumors of smaller Windows-based tablets may not help, given the largely disappointing consumer sentiment towards Windows 8.
"[T]he notion that this [smaller tablets] will be the saving grace is flawed. Clearly the market is moving toward smart 7-8 inch devices, but Microsoft's larger challenges center around consumer messaging and lower cost competition," said Ryan Reith, program manager for IDC's Mobility Tracker program.
It's clear Apple, vis-a-vis the iPad, is dominating the tablet market, both in unit sales, and market share. For how long is anybody's guess, but as long as consumers see the benefits of Apple's ecosystem and the beauty, elegance and ease of use of the iPad, it'll continue to outweigh the competition. And by a country mile.
Written by Chris Ciaccia in New York