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Lands' End's 2013 Mother's Day Survey Reveals Strange Gifts, Shopping Habits And More

Stocks in this article: SHLD

DODGEVILLE, Wis., May 1, 2013 /PRNewswire/ -- Three simple letters can mean so much: M – O – M.  On Sunday, May 12, millions will be celebrating their mom with gifts and festivities.  In preparation for this Mother's Day, Lands' End today released the results of its 2013 Mother's Day survey[1] with surprising findings of odd gifts given and received as well as shopping habits, family celebrations and more.

(Photo:  http://photos.prnewswire.com/prnh/20130501/CG05588)

(Logo:  http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

The survey showed that the week leading up to Mother's Day is prime shopping time (63 percent) with the majority of respondents indicating they spend between $25 and $50 (40 percent).  For all those searching for the perfect Mother's Day gift, Lands' End is the one-stop shop.  Sara Dennis, senior vice president of design, Lands' End, offers suggestions and advice for any budget.

"Our moms, sisters and grandmothers hold such a special place in our hearts. At Lands' End, we know each is unique.  That's why we've developed a collection of gifts based on a variety of personalities," said Dennis.  "Whether she loves gardening or gadgets, we have great gifts that moms will cherish all year-round."

Some of the strangest gifts moms have ever received or given according to the survey include a weed eater, a Betta fish, a new faucet, anti-aging cream and a diamond pig pendant.  To avoid these gifting faux pas, Dennis suggests the following:

  • For the New Mom:  The Mother's Day Survey revealed that the number one skill most people think it takes to be a great mom in today's world is multi-tasking (56 percent).  For busy new moms, consider gifts that will make life easy!  Think of easy dressing items such as the Slub French Terry Tie Shoulder Maxi Dress ($69).  You also can't go wrong with the Gatas Skimmer Shoes ($54).  They're adorable and easy to slip on.
  • Beach Mom: The survey indicated that just over 30 percent of respondents think most moms would simply like to be acknowledged for Mother's Day . Thank Mom by remembering her favorite pastime.  For the mom who loves the beach, consider the Novelty Canvas Open Top Tote ($35).  Personalize it with a monogram for just $6.  To keep the sun off her face, the Natural Braid Raffia Big Rim Hat ($39) does the job beautifully.  To protect her e-reader from the sand with style, consider the Needlepoint Nook/Kindle case ($39.50), available in Coral Geo or Turquoise Seagull.




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