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TheStreet Open House

Parago Launches The Action-Triggered Incentive Card

LEWISVILLE, Texas, May 1, 2013 /PRNewswire/ --  parago, a global incentives and engagement company, today announced the launch of an action-triggered card, an innovative prepaid card designed to drive consumer action. This prepaid card is delivered with a $0 balance and a strong call to action. After the cardholder completes the required task, the card is loaded with the reward.

This card creates cost-effective, strong conversion for direct mail by delivering the tangible card before the cash, and only rewarding consumers that participate.

"Consumers want on-demand, immediate gratification," stated Mike Reynolds, parago EVP and Managing Director of Rewards & Recognition. "Our action-triggered card tells them that if they take a specific action, such as a demo or product registration, they'll have their rewards without delay. With card in hand, they are just one step away from their payment. Marketers will love this product, because they get the power of a prepaid card without the cost of sending out funded cards to their entire mailing lists."

Consumers have embraced prepaid cards because they are easy to spend almost anywhere. As such, marketers have embraced the cards as motivating incentives. parago's innovative action-triggered card responds to this demand and makes it simpler for marketers to leverage the rewards further. Customized programs can deliver cards directly to individuals or in bulk to agencies, offices or field teams.

parago action-triggered cards can be ordered, funded and even loaded directly by clients through the parago Reward Ordering Portal, or PROP. For a turnkey solution, parago can handle the entire campaign.

parago pioneered the use of prepaid cards for consumer incentives. Now, these payment vehicles have become a staple in the industry. parago provides consumer incentive and customer acquisition rewards to one out of every two US households, for several Fortune 500 companies and for some of the largest brands in America.

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