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May 1, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics" or "GHI"), is set to launch an exclusively licensed line of tree-free bamboo-based bath tissue.
This launch will be the first ever tree-free bamboo fiber-based toilet paper products available in the North American market. The new products will be sold under the established GHI "Sensational" brand.
"The bath tissue market in
North America is absolutely enormous, valued at an estimated
$21.6 billion annually, and we feel that tree-free bamboo is going to quickly establish itself as the fastest growing and highest margin component of the industry," stated
Philip Rundle, CEO of Green Innovations. "Our supply partners are at the cutting edge of the manufacturing capabilities that make these eco-friendly products possible on a global volume scale. Through our exclusive licensing deal, we intend to take advantage of our first to market status by quickly launching the new tree-free bamboo-based 'Sensational' branded bath tissue across North America. We feel it could rapidly become our highest demand product and provide significant revenues to the Company."
GHI is currently finalizing samples and packaging for the North American market and expects to be offering product to wholesalers and retailers in less than 60 days. For an advanced look at the new tree-free bamboo-based "Sensational" tissue paper packaging design, interested parties are encouraged to visit the Company website at
About Green Innovations Ltd.
Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods. The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet.