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May 1, 2013 /PRNewswire/ -- MWW (
www.mww.com), one of the top five global independent public relations firms, today announced that
Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), has named MWW as public relations agency of record. Best known for its comfortable
Sidewalk Surfers, with patented sandal construction and
Yoga Mat and
Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand communications campaign, cementing the popular lifestyle brand in markets across the U.S.
"Sanuk has created one of the most unique and relatable brands for consumers – injecting a sense of fun and irreverence into everyday life," said JP Schuerman, executive vice president and general manager of MWW's western region. "With this communications program, we are capturing this sense of 'fun and funk' of Sanuk and bringing it in an experiential form to active lifestyle consumers across the nation."
This multi-layered communications campaign reaches consumers through a broad array of traditional and unconventional means. From spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers, MWW and Sanuk will bring the humor and playful nature of the brand to consumers nationwide. MWW kicked off the relationship with the grand opening celebration of the
Sanuk flagship store on the 3
rd Street Promenade in
Southern California native
Jeff Kelley, Sanuk has grown into a line of "creatively-inspired yet distinctively designed" footwear sold in nearly 70 countries worldwide. The brand is best known for its
Sidewalk Surfers, with patented sandal construction designed to create comfortable footwear for active men and women.
Previously, Sanuk worked with MWW to implement a communications campaign to highlight sponsored athletes who embody the culture and lifestyle of the brand. As part of the new campaign, MWW will continue to work with Sanuk's athletes and leverage them as brand ambassadors. This includes surfer and musician
Donavon Frankenreiter, musical artist
Lukas Nelson, world-class rock climber
Chris Sharma, surfer
Matt Meola, climber
Sierra Blair-Coyle and wakeboarder
Bob Soven, as well as some of today's emerging artists.
"MWW has done exceptional work for Sanuk. We decided to bring them fully on board as AOR because, bottom line, MWW gets us and what we're all about," said
Sanuk global director of marketing. "MWW's media expertise and proven ability to reach influencers, especially in the footwear and outdoor categories, will be essential as we embark on this new phase of growth for our brand."
The account will be led out of MWW's
Los Angeles office.
About SanukTwice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers. These closed-toe sandals are often referred to as "Not-A-Shoes" for their patented construction, which allows your feet to bend and flex in natural comfort. Founded by
Southern California native and surfer
Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers
Donavon Frankenreiter and
Dave Rastovich and rock climbers
Chris Sharma and
Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Learn more at
www.sanuk.com. Smile...Pass It On!
About MWW MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit
www.mww.com. Connect with MWW on