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'Investing' in Knicks vs. Heat: NBA Eastern Conference Finals

Chris Matcovich, a representative of TiqIQ, says Ruiz, who is actually based in Miami, would have been better off buying tickets for the Heat home games. "Florida in general is a fairly weak sports market; tickets on the resale market for most of the professional sports teams tend to be cheap," Matcovich said.

If Ruiz is just looking to save money to see the game, Miami would be the cheaper way to go. But if he's looking at it from the standpoint of an investor, the New York tickets could give him a bigger profit.

"The Knicks tickets have a higher value right now because of their previous lack of post-season success. People are excited to see the team play and will pay top dollar," says Menard. "The Miami Heat are obviously a favorite to go all the way, so their tickets are valued at less right now because their fans have grown to expect them to go deep in the playoffs."

StubHub notes that as of April 29, the Knicks are the top selling tickets for contingent game one of the finals.

Also see: 10 Most Expensive Trips to the Ballgame in 2013

Given the right circumstances, buying tickets for contingency games in the secondary market and then reselling for a profit is certainly possible, says Menard, who has put herself through university by being a ticket broker. She warns resellers, however, about doing business with Web sites that do not have security measures in place. "If the game is not played, you should get a full refund, including fees paid," she says.

Menard adds that resellers should also be reminded of the time-sensitive matter of playoff games. "Teams don't release the tickets until the matchups are decided, leaving only a few days for the tickets to be shipped," Menard says. "If there is an option to buy electronic tickets instead of hard tickets, buy those so they can be emailed to the buyer."

Not a problem for Ruiz, who bought his tickets weeks in advance. Although he's eager to watch the Knicks and the Heat in the Eastern Conference finals at Madison Square Garden, he'd give up his tickets -- if the price is right.

Whether he will see Knicks vs. Heat matchup -- if it happens -- or be convinced to resell could be a "game-time decision."

-- Written by Marilen Cawad in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.
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