This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Burger King® Survey Finds That Men Who Prefer Grilled Burgers Are Better Looking*

Stocks in this article: BKW

MIAMI, May 1, 2013 /PRNewswire/ -- To celebrate National Burger Month, the fire-grilling experts at the BURGER KING ® brand (NYSE: BKW) surveyed* more than 150,000 people in U.S. on their grilling preferences and burger eating habits. Known for fire-grilling burgers rather than frying them, the BURGER KING ® brand investigated the ties between personality attributes and burger preparation.

Flame-grilled burgers win in a landslide for both sexes – 8:1 for men and 5:1 for women:

  • People who prefer flame-grilled burgers are the happiest among those surveyed
  • People who prefer flame-grilled burgers are the most self-confident among those surveyed
  • Men prefer grilled burgers almost 8:1 over fried burgers – and those who prefer grilled on average are better looking*

When asked "How do you like your burgers?" responses conclude that U.S. burger eaters like to play it safe, but are also high maintenance:

  • They keep things simple: 35% of men and 45% of women like their burgers "Basic: ketchup, mustard, pickles"
  • They want it all: 50% of men and 40% of women like their burgers "Deluxe: bacon, mushrooms, BBQ sauce"
  • They like it wild: 12% of men and 7% of women like their burgers "Crazy: Fried eggs, jalapeños, peanut butter"

Expanding on their already diverse burger menu items including the iconic WHOPPER ® sandwich, the BURGER KING ® brand recently introduced the Turkey Burger, Veggie Burger, Chipotle WHOPPER ® sandwich and Bacon Cheddar Stuffed Burger to continue providing great tasting burger options.

To learn more about Burger King Worldwide, please visit the company's website at or follow us on Facebook and Twitter.

About Burger King Worldwide, Inc.Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 88 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at or follow us on Facebook and Twitter.

*Survey Methodology This survey was conducted online within the United States by OK! Cupid on behalf of the BURGER KING ® brand from April 22-25, 2013 among more than 150,000 adults ages 18 and older. Respondents answered online questions and the responses were cross-tabulated with peer assessments. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Brooke Scher Mogan at ALISON BROD PUBLIC RELATIONS at 212.230.1800/

SOURCE Burger King Worldwide, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs