OWINGS MILLS, Md., May 1, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announces the launch of new online and social media initiatives and proclaims May 1 st Medifast 5&1 Day. Medifast's new Backyard BBQ Package, a revamped Medifast Community Page, and the introduction of the MyMedifast recipe section will all play significant roles in further supporting Medifast's popular 5 & 1 Plan ®.
To share the success of The Medifast 5 & 1 Plan®, which consists of five Medifast meals and one Lean & Green™ Meal, Medifast will start an annual tradition to deem May 1 st Medifast 5 & 1 Day. For the kick off, Medifast is pleased to introduce new, user-friendly website enhancements and social media tools to help clients on their weight-loss journey.
"We are excited to celebrate Medifast 5&1 Day by adding more support tools and opportunities for our clients to interact across our online and social sites," said Brian Kagen, Medifast's Executive Vice President & Chief Marketing Officer.The new 5&1 Day features will be available starting Wednesday, May 1, and will include:
- Backyard BBQ Package: This specially priced summer savings package puts a new spin on traditional cookout favorites and contains Medifast's new Fajita Seasoning Mix with a fajita hamburger and fresh salsa recipe, Brown Gravy Mix with a recipe for savory summer lamb kabobs, Macaroni & Cheese, and Chocolate Mint Soft Serve Ice Cream.
- 5&1 Day Video: The video will be released via social media on Wednesday, announcing a Backyard BBQ Package sweepstakes for all Medifast customers.
- MyMedifast.com Recipe Section: Medifast launches its new recipe section on the MyMedifast/MyTSFL community. This section provides numerous Lean &Green™ Meal options and alternative Medifast Meal preparations, all approved by the Nutrition and Wellness team. The recipe section will also enable community members to share recipes with other members.
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