The idea behind WRAPmail is to utilize the everyday realities that almost everyone has a website, social network site(s) and also sends emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the websites and help conduct marketing research (through tracking analysis). WRAPmail is available for free (with 3rd party ads) or for a license fee. No routines change as users simply download a toolbar or route emails via Google or WRAPmail's servers. While the focus is on one-and one email, WRAPmail also offers a campaign solution where clients can send unlimited email campaigns using the same technology that avoids the RED X when emails arrive to email clients. Wrapmail's solutions are built so that recipients see images right away in their email client and are not as quick to discard the email due to the lack of seeing anything enticing or for being afraid of viruses when they would otherwise download the images.
WRAPmail also helps search for missing children with every email sent by free users incorporating an RSS feed from the Center for Missing and Exploited Children - see http://www.huffingtonpost.com/rolv-e-heggenhougen/finding-missing-children_b_1540866.html
Latest news from WRAPmail: http://www.wrapmail.com/news.html
WRAPmail's revenue models are Advertising Revenue through our own Ad Network where users can advertise in other user's emails (predominantly in the free user's emails), license fees from ad-free and Enterprise clients and Premium licensed Sports Team and Celebrity WRAP Sales to Fans.WRAPmail is a Google Apps vendor and also compatible with Google Analytics. WRAPmail charges advertisers a minimum of $0.005 per impression and $0.25 per click. There are a minimum of 7 ads in each email sent from free users so when we have successfully signed on advertisers each email generates a minimum of 3.5 cents revenue for WRAPmail. Our goal is to attract advertisers as volume grows with the following milestone targets: 1. 10k users sending 10 emails each/day = $3,500/day revenue to WRAPmail 2. 100k users sending 10 emails each/day = $35,000/day revenue to WRAPmail 3. 1M users sending 10 emails each/day = $350,000/day revenue to WRAPmail (1M users would represent <1% of total Facebook users) We have no estimate whether and when these targets will be met, but we believe that our social network solutions could get a lot of traction as everyone administrating those pages also sends emails on a daily basis.