This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
April 30, 2013 /PRNewswire/ --
Extreme Sport Beans, manufactured by Jelly Belly Candy Company, was included in recent media reports regarding the FDA's announcement about caffeine in food products, including breakfast items, gum and snack foods.
Extreme Sport Beans is a sports performance product, not a snack or traditional candy. It is sold alongside sports nutrition in single-serving 100-calorie packs, is clearly labeled that it contains 50mg of caffeine and is
not intended for use by children or pregnant women.
Caffeine was added to Extreme Sport Beans specifically to
improve athletic performance, and at the recommendation of professional athletes. The product was introduced in 2007 and is used by endurance athletes. The benefit of caffeine for athletes has been extensively researched and documented by the scientific community among sports nutrition experts. The
SportBeans.com website includes abstracts to clinical research regarding these benefits, including:
Faster sprint speed
Increase power output
Reduced perceived exertion
Extreme Sport Beans can be found, not in the candy or snack aisle, but in the sports nutrition sets. The product is sold in sporting goods, cycling and running stores along with other carbohydrate gels and chews for athletes—some of which contain caffeine intended for athletic use. The product is not intended for children and is not marketed as candy or a snack.
Jelly Belly Candy Company has advertised the Sport Beans line (including Extreme Sport Beans) in adult fitness magazines such as
Runner's World and
Additional information on Sport Beans or Extreme Sport Beans products is available at
www.sportbeans.com, on Facebook at
www.facebook.com/SportBeansUSA or by calling 800-522-3267.
SOURCE Jelly Belly Candy Company